My PA helps you run your shop on WhatsApp, Instagram and Facebook Messenger. To do that we handle some information about you and the customers who message you. This page explains what we collect, why, and the choices you have. We keep it plain — no fine-print tricks.
1. Who we are
My PA ("we", "us", "our") provides an AI assistant that replies to your customers across WhatsApp, Instagram and Facebook Messenger, sends receipts and tracks your orders. When you create an account, you are the controller of your business data and we act as the processor on your behalf.
You can reach us at support@mypa.ng.
2. What we collect
- Your account details — your name, business name, email address, phone number and the messaging numbers or pages you connect.
- Your business knowledge — the menus, price lists, FAQs and documents you upload so the assistant can answer questions accurately.
- Customer messages — the conversations the assistant handles across your connected channels, so it can reply and keep a record for you.
- Order & receipt data — items, amounts, VAT and payment status for the sales you make.
- Payment screenshots — images your customers send as proof of payment. These are processed by our AI to verify transfers and are stored against the relevant order.
- Wallet & banking details — your virtual account number and any withdrawal bank accounts you save. Card details are never stored by us; payments go through Paystack.
- Usage information — basic server logs and analytics about how the service is used, to keep it secure and working well.
3. How we use your information
- To reply to your customers in your shop's voice and answer their questions from your knowledge base.
- To verify payment screenshots and match transfers to open orders.
- To generate receipts, track customer history and show you your daily revenue.
- To flag conversations that need your personal attention.
- To process subscription billing through Paystack and manage your wallet balance.
- To keep your account secure and provide support when you ask for it.
- To improve how the assistant works — we may use anonymised, aggregated usage data but never individual conversation content for training without consent.
4. Messaging platform data
My PA connects to your customers through the official WhatsApp Business API and the Meta Business API (for Instagram Direct and Facebook Messenger). We access only the conversations routed through your connected account. We do not read or use your customers' chats for advertising, and we never message your customers on our own behalf.
Your use of these platforms is also subject to Meta's own data policies.
5. Sharing — and what we never do
We never sell your data or your customers' data to anyone, ever. We share information only with the trusted sub-processors that make My PA work:
- Paystack — subscription billing, virtual accounts and wallet withdrawals.
- Google (Gemini API) — AI reply generation and payment-screenshot analysis. Message content is sent to Google's API to generate replies; Google's API usage policies apply.
- AWS / Google Cloud — cloud hosting and file storage.
- Resend — transactional emails (receipts, notifications).
- Meta (WhatsApp, Instagram, Messenger) — message delivery.
Each sub-processor is bound by data processing terms and receives only what they need to perform their function.
6. Where your data is stored
My PA stores your data on international cloud infrastructure (AWS and Google Cloud Platform). Data may be stored and processed outside Nigeria. By using the service you acknowledge this transfer.
7. How long we keep it
We keep your business data for as long as your account is active. If you close your account, we delete or anonymise your data within 90 days, unless we are required to retain certain records to meet legal, tax or financial compliance obligations.
8. Your rights
- Request a copy of the data we hold about you.
- Correct any information that is inaccurate.
- Request deletion of your data when you no longer need the service.
- Export your customer and order records from within the app.
- Object to any processing you believe exceeds what is described here.
To make any of these requests, email support@mypa.ng. We will respond within 14 days.
9. How we protect your data
Your information is encrypted in transit (TLS) and at rest. Access to production data is restricted to authorised personnel and is logged. You can read more on our Data Security page.
10. Cookies and tracking
Our marketing website uses minimal analytics to understand how visitors arrive and which pages are useful. We do not use cross-site tracking or advertising cookies. The My PA app itself does not use cookies.
11. Children's privacy
My PA is designed for business owners and is not directed at anyone under 18. We do not knowingly collect personal data from children.
12. Changes to this policy
If we update this policy we will change the date at the top and, for significant changes, notify you inside the app or by email at least 14 days before the change takes effect.
13. Contact us
Questions about your privacy? Email support@mypa.ng and a real person will help.